The Dutch brand Wingman Condoms is expanding into China and coming out with a special condom for the local market there.
What sets the Wingman condoms apart from others is the application clip. Using it, you can easily put a condom on with one hand. That condom with an application clip is now appearing on the Chinese market with an adjustment, says commercial director Paul Wiertz: in a smaller size. The Chinese market is big enough, by the way. For comparison: In the Netherlands, 7 percent of men prefer the male condom as a contraceptive, in China it is 47 percent.
In this article, Paul Wiertz is interviewed where he tells fun ins and outs about Wingman Condoms and answers questions such as: "What needs to be modified in a condom to enter the Chinese market?".
Click here to listen to the interview!